Do you think pink is a color that requires a little courage? Perhaps many people feel, "It might not suit me" or "Is it not sophisticated enough?" and always choose safer colors.

However, this lavender pink is a little different. It's a refined pink for adults, somewhere between pink and lavender. It's an elegant shade that goes beyond just being cute.

Reiko Tanaka

Forte Diary Creative Director

I created this color this year with the intention of using it with my daughter. I imagined a lovely time using the same colored planner as my daughter, each writing about our own things on our respective pages.

The exquisite shade, a blend of pink and lavender, was designed to appeal even to those who don't usually wear pink, making them think, "I'd like to try this." My hope is that you'll experience the richness of having such a color in your daily life, one that uplifts your mood every time you open your planner.

An adult pink that's more than just "cute"

Lavender pink, upon closer inspection, has a subtle purplish undertone. It's not a so-called "clichéd pink," but a color that embodies both intelligence and gentleness.

That's why I particularly want those who don't usually choose pink to try this color. When you hold it in your hands, I think you'll get a feeling of, "Oh, I might like this."

3 scenes where lavender pink shines

We recommend lavender pink for these people

Even if you've thought "pink doesn't suit me," we encourage you to hold this color in your hands at least once. This lavender pink will surely change that perception a little.